978-0-399-52828-6 / 9780399528286

The Sell Your Novel Tool kit


Publisher:Perigee Trade



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About the book:

Marketing is not usually a novelist's specialty. But unless you are among a very lucky few, you are going to have to market your book like crazy in order to get it published or even looked at. In The Sell-Your-Novel Toolkit, Elizabeth Lyon shares the wealth of information she has garnered as a book-marketing consultant and independent book editor. First, she says, make sure that your novel is good and ready; Lyon believes that "only one percent of the novels submitted for publication are both structurally correct and appropriately polished."

Once you have utilized all the resources you can muster to fine-tune your prose (writer's groups, freelance editors, books about writing, and long hours at the computer), you've got to start thinking like a marketer. You'll need a catchy title, an alluring synopsis, and a knockout query letter (writer James Axtell calls the query "the single most important piece of paper a novelist writes"). Lyon's instructions for synopsis and query writing are accompanied by several annotated examples. You will need to write and stick to a marketing plan, and you will need to research agents and publishers. Too many writers submit their work blindly, not understanding that "finding a publisher," as Lyon writes here, "closely resembles a job search. You wouldn't think of approaching a company about which you know nothing." Pay attention to who is publishing the kind of fiction you are writing; look on the acknowledgments pages of those books for leads on agents. And whatever you do, try not to get discouraged. After all, says Lyon, "substantially more people fail for lack of persistence than for persisting too long." --Jane Steinberg

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