ISBN is

978-0-374-53090-7 / 0374530904

Thinking Points: Communicating Our American Values and Vision

by Lakoff, George

Publisher:Farrar, Straus and Giroux

Edition:Softcover

Language:English

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About the book:

Two years ago George Lakoff published the bestselling Dont Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:
 
* What is the progressive vision of America; * Why progressive values are Americas values; * How frames are necessary to serve the truth; * Why sloganeering alone doesnt work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right.  Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use languageand how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.
 
This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

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