978-0-345-42583-6 / 9780345425836

Boomernomics: The Future of Your Money in the Upcoming Generational Warfare


Publisher:Ballantine Books



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About the book:

Low inflation, high employment, a stock market that has reached unprecedented heights. The economy doesn't get any better than this. Clearly, for the seventy-six million baby boomers hitting their prime earning years, the "good old days" are right now, and there's no end in sight. Or is there?

In this powerful, prescient book, economists and financial wizards William Sterling and Stephen Waite take an indepth look at how America's baby boomers have transformed the nation's--and the world's--economy and how that transformation must inevitably--and radically--alter its course as the boomers age. Grounded in common sense, infused with the startling clarity, Boomernomics is a book you can't afford to ignore.

Yes, the good times are bound to go on rolling for at least another decade. The demographics fueling the current boom, coupled with the huge benefits of technology and globalization, will take us into the twenty-first century on a building wave of prosperity--and Sterling and Waite show us how best to capitalize on that. But when the wave crashes, it may crash hard and fast.

But the economic "big chill" won't freeze you if you're prepared for it. As Sterling and Waite show, there are strategies we can use, both as private individuals and collectively as a nation, to prosper during the "age wave." Privatizing social security, applying market principles to the health care system, rethinking the concept of retirement, tapping creatively into the potential gold mine on the Internet, using demographics to pinpoint growth industries: these are among the prescriptive suggestions that the authors use to successfully manage their thirty-billion-dollar money market fund--and that will now work for you.

The baby boom is the single most significant social and economic phenomenon of the twentieth century--but its full impact will only be felt in the decades ahead. This landmark book gives you the vision and the knowledge you need to stay ahead of the all-important demographics curve.

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