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About the book:

Political spin-doctoring has become something of an art form in the last few decades. It was less artful in the early years of the information age, and Crouse's entertaining look at the attempts of both the Nixon and McGovern '72 campaign staffs to control the media seems almost comical, so poor were they at the image-and-sound bite manipulation that now defines our politics. Crouse is a serious-minded journalist, however, and his firsthand report on how political news is made and shaped remains important reading. Check out Hunter S. Thompson's Fear and Loathing on the Campaign Trail '72 for a more madcap view of the same matters.

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