978-0-345-32598-3 / 9780345325983

Getting Into Advertising


Publisher:Ballantine Books



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About the book:

272pages. in4. Broché. Laskin is a writer with some experience as a copywriter. Happily, his status as a relative outsider is not a drawback, because he includes a wide variety of information from people working in advertising, while remaining quite objective about the field. After describing the industry as a whole, Laskin discusses jobs with advertising agencies, with companies that advertise, and with companies that sell advertising space and time. He includes advice on job hunting and lists of trade associations, publications, and the top 50 U. S. advertising agencies. Similar in scope and style to Judith Katz's The Ad Game ( LJ 9/15/84), this is a worthy addition to career collections. Wendy Allex, Tampa-Hillsborough Cty. P. L. System, Fla. Copyright 1986 Reed Business Information, Inc.

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