9780307336132 / 0307336131

Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!


Publisher:Crown Business



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About the book:

Before I became Phil Town, teacher of investing principles to more than 500,000 people a year, I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time job. Me, I was more interested in having full-time fun.

So I was tempted to do what youre probably doing right now: letting some mutual fund manager worry about growing your nest egg. Let me tell you why that decision could one day make you absolutely miserable.

The fact is, because of natural market cycles, the mutual fund industry is likely to soon be facing twenty years of flat returns. That means that if youve got your nest egg tucked away in fundsespecially the type found in most 401ksyour egg wont get much bigger than it is now. Translation: Get ready for a retirement filled with lots of cold cuts, plenty of quality TV-watching time, and a place to live thats too small to accommodate your visiting kids.

In this book Ill show you how I turned $1,000 into $1 million in only five years, and then proceeded to make many millions more. I came to investing as a person who wasnt great at math, possessed zero extra cash, and wanted a lifenot an extra three hours of work to do every day.

Fortunately, I was introduced to The Rule.

Rule #1, as famed investor Warren Buffett will tell you, is dont lose money. Through an intriguing process that Ill clarify in this book, not losing money results in making more money than you ever imagined. What it comes down to is buying shares of companies only when the numbersand the intangiblesare on your side. If that sounds too good to be true, its because the mind-set Ill be introducing you to leads not to bets but to certainties. Believe me, if there were anything genius-level about this, Id still be a river guide collecting unemployment much of the year.

Part of the secret is thinking of yourself as a business owner rather than a stock investor. Part is taking advantage of todays new Internet tools, which drastically reduce the homework factor. (Were talking a few minutes, tops.) Part is knowing the only five numbers that really count in valuing a potential investment. And partmaybe the most important partis using the risk-free Rule #1 approach to consistently pay a mere 50 cents to buy a dollars worth of a business.

What I wont waste your time with is fluff: a lot of vague parables reminding you of what you already know and leaving you exactly where you started. This is the real deal, folks: a start-to-finish, one-baby-step-at-a-time approach that will allow you to retire ten years sooner than you planned, with more creature comforts than you ever imagined.

Also available as a Random House AudioBook and eBook.

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