978-0-275-93401-9 / 9780275934019

Political Campaign Communication: Principles and Practices (Praeger Series in Political Communication)


Publisher:Praeger Pub



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About the book:

An analysis of election campaigns, using principles and practices of speech communication. This edition contains data from the 1992 and 1996 presidential campaigns and the 1994 congressional campaigns, covering topics such as advertising campaigns mass media consumption and political debates.

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