9780273693468 / 0273693468

Strategy Bites Back: It Is A Lot More, And Less, Than You Ever Imagined...


Publisher:Financial Times Management



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About the book:

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious. If that gets us better strategies, fine. But it doesn't; we get worse ones--predictable, generic, uninspiring, dull. Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all. The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results--and have some fun in the bargain. Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy --- from Michael Porter and Peter Drucker to Coco Channel's "little black dress". Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy. * Strategy as the Little Black Dress * Forecasting Whoops * Management and Magic * The Soft Underbelly of Hard Data * Jack Welch on Planning * The Seven Deadly Sins of Strategic Planning * Strategy from the Grassroots * Strategy One Step at a Time * Strategy and the Art of Seduction * and many more antidotes to dull strategy making and blunt business strategies. This book is for everyone involved with strategy -- manager, CEO, consultant, professor, student -- who wants to see strategy more broadly, more deeply and more playfully. Strategy with a difference starts here, and why not have a good time reading a strategy book for a change?

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