9780253351340 / 0253351340

Semiotics in the United States (Advances in Semiotics)


Publisher:Indiana Univ Pr



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About the book:

Offers an account of the rise of semiotics in the United States. This work focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. It also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.

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