978-0-201-15493-1 / 9780201154931

Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage


Publisher:Basic Books



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About the book:

A top-down commitment to top-notch customer service is a critical element in the battle for corporate survival. In their Customer-Centered Growth: Five Bold Strategies for Building Competitive Advantage, Richard Whiteley and Diane Hessan of The Forum Corporation, a training and consulting firm that emphasizes just such customer focus, show readers how other companies have successfully placed customers at the center of their operations. They also provide 15 tools for self-assessment and strategy planning.

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