9780199246649 / 0199246645

Exporting the American Model: The Postwar Transformation of European Business


Publisher:Oxford University Press, USA



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About the book:

Explores trends in the evolution of business systems in post-war Western Europe, looking particularly at the influence of the American corporate model. The author focuses on France, West Germany and Italy after 1945 and the Marshall Plan, arguing that the model had varying degrees of success in these three countries.

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