Publisher:THOMSON LEARNING, 2005
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|Softcover, ISBN 017012729X
Publisher: Thomson, Australia, 2005
Used - Very Good. Contents: The Basics of Communication Research - Paradigms of Knowing in Communication Research; Basic Building Blocks in conducting research; The Ethics of Commun. Research; How It's Done - Writing the research report; Measurement. Mass media Research - Content Analysis; Qualitative Data Analysis; Research in the Print Media; in the Electronic Media; the Internet. Tight and clean. Slight curling of front corners. (RESEARCH_MEDIA)
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