9780140232370 / 0140232370

Insanely Great: The Life and Times of Macintosh, the Computer that Changed Everything


Publisher:Penguin Books



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About the book:

January 1994 marked the 10th anniversary of this personal computer breakthrough. A household word now, the Macintosh phenomenon marked a watershed point in techno-popular culture. The Macintosh pointed the way for all future machines - it raised the standard of what one could demand of a personal computer, raised the number of people who could master the use of a more capable, user-friendly one, and raised the stakes of what competing computer avatars (like Bill Gates of then-emerging Microsoft) could produce, sell and earn in the rapidly developing area of PC programming and research. It catapulated the computer industry into an uncharted territory, a mix of technics, economics and show biz. The Mac, columnist Steven Levy explores, became the nexus of all our futuristic dreams. Not unlike the Model T, or the first Apollo mission, it thrust America and US technology into a new millenium. Computinghas never been the same - neither have we.

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