978-0-13-722851-5 / 9780137228515

Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)


Publisher:Prentice Hall



Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination/currency
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 25 of 29


Used books: 1 - 25 of 110