ISBN is

978-0-13-722851-5 / 9780137228515

Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)

by

Publisher:Prentice Hall

Edition:Hardcover

Language:English

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About the book:

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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