978-0-13-311044-9 / 9780133110449

The Broker's Edge: How to Sell Securities in Any Market (Prentice-Hall Career & Personal Development)


Publisher:New York Institute of Finance



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About the book:

In today's precarious financial climate, it pays to build client relationships that can weather good markets and bad. Consultative selling, an innovative sales approach with an emphasis on gaining a thorough understanding of the client's point of view, should promise brokers greater client loyalty and retention, deeper asset penetration, fewer customer complaints and more referrals.

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