ISBN is

978-0-13-239096-5 / 0132390965

Principles of Marketing

by Evans, Joel R.

Publisher:Prentice Hall College Div

Edition:Softcover

Language:English

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About the book:

Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.

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