ISBN is

978-0-13-153606-7 / 9780131536067

Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)

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Publisher:Prentice Hall

Edition:Softcover

Language:English

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About the book:

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.

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