ISBN is

9780131457577 / 0131457578

Marketing Management (12th Edition)

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Publisher:Prentice Hall

Edition:Hardcover

Language:English

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About the book:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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