ISBN is

978-0-13-145258-9 / 9780131452589

Framework for Marketing Management (3rd Edition)

by

Publisher:Prentice Hall

Edition:Softcover

Language:English

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About the book:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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