ISBN is

978-0-13-111161-5 / 9780131111615

Research Methods: Using Processes & Procedures of Science to Understand Behavior

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Publisher:Pearson

Edition:Softcover

Language:English

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About the book:

This thorough and up-to-date book presents the concepts and procedures in conducting researchin a way that enables readers to easily understand, integrate, and apply themand incorporates the use of technology very extensively and effectively. A how to perspective features well-written descriptions and clear examples that show learners how to perform the activities involved in designing research, collecting and analyzing data, and preparing a report. The book also contains classic and modern research on various topics published over the last few decades, demonstrating the substantial generality and uniformity of fundamental research concepts and strategies across time and fields in psychology. For individuals seeking to acquire cognitive skills that will benefit them in non-research careers, and in daily judgments and thought processes.

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