ISBN is

978-0-07-707626-9 / 9780077076269

Managing the Unknown: By Creating New Futures

by

Publisher:Mcgraw-Hill (Tx)

Edition:Hardcover

Language:English

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About the book:

The central theme of this text is that most managers perceive the future as a force to which they must respond reactively when, in fact, they are building and moulding the future in their actions and motives of the present. Creating the best future for an organization means looking beyond traditional management techniques and applying new vision and initiative. This text presents 12 views from leading management innovators on how to influence and control the future. Chapters are drawn together with quotations, poetry and pictures to stimulate a creative response, but with an underlying, pro-active focus that should enable the reader to be a leader of the future rather than a follower.

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