978-0-07-707567-5 / 9780077075675

Competitive Retail Marketing: Dynamic Strategies for Winning and Keeping Customers (Mcgraw-Hill Marketing for Professionals)


Publisher:Mcgraw Hill Book Co Ltd



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About the book:

A guide to the role of marketing strategy in retailing. The book highlights the need for customer and market orientation. In particular, the author reviews the impact which difficult strategies have on the way a retail business is managed, from purchasing through to store location and sales.

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