ISBN is

978-0-07-707567-5 / 0077075676

Competitive Retail Marketing: Dynamic Strategies for Winning and Keeping Customers (Mcgraw-Hill Marketing for Professionals)

by Collins, Andrew

Publisher:Mcgraw Hill Book Co Ltd

Edition:Hardcover

Language:English

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About the book:

A guide to the role of marketing strategy in retailing. The book highlights the need for customer and market orientation. In particular, the author reviews the impact which difficult strategies have on the way a retail business is managed, from purchasing through to store location and sales.

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