978-0-07-707491-3 / 9780077074913

Handbook of Public Relations and Communications


Publisher:McGraw-Hill Publishing Co.



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About the book:

In this new revision Philip Lesly has drawn together a panel of specialists to compile this worldwide industry guide. The topics covered include: how to work with governments, community and minority groups, financial and industrial media, employees and labour unions, dealers and consumers; how specific organizations can best utilize public relations; international PR; effective communications techniques; and legal considerations.

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