9780077074869 / 0077074866

The Bdma Direct Marketing Desk Reference


Publisher:Mcgraw Hill Book Co Ltd, 1991



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About the book:

The "BDMA Direct Marketing Desk Reference" is a comprehensive compendium of the essentials of direct marketing. It is a collection of ideas, information and advice combining the expertise of many of the leading authorities in direct marketing today. It includes a fully-up-to-date section on legislation affecting the direct marketing industry and contains appendices of useful direct marketing addresses and details of the BDMA Direct Marketing Code of Practice.

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