9780077074548 / 0077074548

How to Manage Public Relations: Guidelines for Successful P.R. Management


Publisher:McGraw-Hill Publishing Co., 1991



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About the book:

Provides an action plan for a professional PR strategy, and shows how it should be managed as an integral part of an organization's business plan. Features of the book include: checklists; action plans and examples; cases studies; addresses of international PR Groups and Associations.

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