ISBN is

9780073660028 / 0073660027

International Business: Competing in the Global Marketplace, Postscript 1998

by

Publisher:McGraw-Hill Companies

Edition:Hardcover

Language:English

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About the book:

By focusing on managerial implications, this text presents a critical in-depth look at international business. Students learn to assess the special roles of global business' various functions while gaining exposure to the disciplines strategies and structures. Theories, presented in a clear and interesting manner, heighten students' interest. Insightful and colorful pedagogical features such as the Country Focus Boxes and real world cases serve to reinforce and improve student mastery of the chapter material.

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