ISBN is

978-0-07-136246-7 / 0071362460

Product Strategy for High Technology Companies

by McGrath, Michael

Publisher:McGraw-Hill

Edition:Hardcover

Language:English

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About the book:

HardCover Pub a Date: October 2000 Pages: 400 in Publisher: McGraw-Hill This book offers an insight of the into how leaders such as the Microsoft Intel. Motorola and others - continue their dominance method in an increasingly competitive marketplace. Companies. looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both. they simply won't survive.Product Strategy for High Technology Companies. 2nd Edition. is today's only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies. this forward-thinking book provides page after page of market-tested strategies and techniques that include: an in-depth examination of the market -proven Core Strategic Vision (CSV) and ...

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