ISBN is

978-0-07-136246-7 / 0071362460

Product Strategy for High Technology Companies

by McGrath, Michael

Publisher:McGraw-Hill

Edition:Hardcover

Language:English

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About the book:

One of the key determinants of success for todays high-technology companies is product strategyand this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Appleplus a new focus on growth strategies and on Internet businessesdefine how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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