9780071362368 / 0071362363

The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk


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Publisher:McGraw-Hill, 2000



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About the book:

Bernstein has become a guru to a peculiarly 90s group: well-educated, Internet-powered people intent on investing welland with minimal help from professional Wall Street.
--Robert Barker, BusinessWeek

William Bernstein is one of todays most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investors website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfoliowithout the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors:

  • Learn the risk/reward characteristics of various investment types
  • Understand and apply portfolio theory for an improved risk/reward ratio
  • Sharpen their focus, and take control of their investment programs
William Bernstein runs a websitewww.efficientfrontier.comknown for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.

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