9780070427914 / 0070427917

Strategic Management (Mcgraw-Hill Series in Management)


Publisher:Mcgraw-Hill College, 1996



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About the book:

This text blends state-of-the-art theory with applications, introducing management concepts via current examples from a variety of organizations. This emphasis on actual business practice is supported by features such as "Executive Interviews" and "Strategic Management Applications" boxes.

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