ISBN is

978-0-07-019845-6 / 0070198454

Captains of consciousness: Advertising and the social roots of the consumer culture

by Stuart Ewen

Publisher:McGraw-Hill

Edition:Hardcover

Language:English

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About the book:

Considering advertising and the consumer culture, this text covers the social crisis of industrialization; advertising as social production; the political ideology of consumption; and the social crisis of the mass culture.

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