ISBN is

9780066620664 / 006662066X

Entrepreneur America: Lessons from Inside Rob Ryan's High-Tech Start-Up Boot Camp

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Publisher:Harperbusiness

Edition:Hardcover

Language:English

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About the book:

Maybe you've always wanted to start your own business. Or perhaps you're already a member of a small start-up dot.com and you have no idea what you're doing.

You're not alone.

Entrepreneurship is the hottest growth area in America today -- there are 30 million entrepreneurs now, and 60 million more say they would like to be. Do you have what it takes -- do you know what it takes -- to compete and succeed with a small business?

Rob Ryan will help you find out. Ryan founded Ascend Communications in 1989, which in nine years grew from zero to over $2 billion in sales. He now runs the Entrepreneur America "boot camp" from his ranch in Montana, where startup wanna-bes come to develop their entrepreneurial skills. Two of Rob's boot camp companies, Silicon Spice and LookSmart, have market capitalizations of over $1 billion.

If you can't get to Montana, however, come here. In Entrepreneur America: Lessons from Inside Rob Ryan's High-Tech Start-up Boot Camp, Ryan shares his techniques for developing a successful team, product, pitch, and, eventually, business.

Ryan focuses on methods he's developed over the years for building a sustainable business that makes money. He emphasizes the importance of testing your idea on customers, building the product, and making sure that product offers something new and important to those customers.

Through anecdotes and advice, Ryan shows you how to:

Be a red polka-dotted zebra. Make sure your customers can pick you out of a crowd.

Find out if the dogs will eat the dog food. Are you giving your customers exactly what they want?

Learn the 10x rule. Your product must be either 1/10 the cost of your competitors', or ten times the performer.

Stay ahead of the pack. Construct a business model so advanced it'll take a year or more for your competitors to catch up.

Business ideas are like belly buttons, says Ryan -- everybody has one. Entrepreneur America will show you how to turn your idea into a real product, take it to investors, and get your startup started.

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