ISBN is

978-0-06-015780-7 / 0060157801

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

by Sculley, John

Publisher:Harpercollins

Edition:Hardcover

Language:English

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About the book:

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.