9780060157807 / 0060157801

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future


3.73 avg rating332 ratings by GoodReads

Publisher:Harpercollins, 1987



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About the book:

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.

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