978-0-00-653166-1 / 9780006531661

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About the book:

Reading this review over the Internet you will already be aware of the tremendous impact it has had on our daily lives. For companies that have embraced the power of the Web--indeed for businesses which are part of the Internet revolution--this concept is commonplace. Yet according to authors Robert Heller and Paul Spenley, most organisations have failed to unleash the full power of computer technology. They face dim prospects.

Riding the Revolution is a CEO's handbook for keeping ahead of the game. The major sections focus on managing change, keeping on top of the mountain of information now available, keeping the company nimble, partnering with suppliers and even competitors, focusing on customers and integrating e-commerce with your firm's objectives. For those business managers who wish to surf the crest, Riding the Revolution offers practical steps for taking advantage of new technology. Up-to-the-minute corporations are maintaining the four "S's"--"speedy", to keep up with today's rate of breakneck change; "sociable", through talking to employees and customers; "single-minded", by remaining focused; and "shallow", by preventing corporate hierarchies swallowing up nimbleness. These are exiting times; enjoy the ride. --Bruce McWilliams

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