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Werner Reinartz
(Reinartz, Werner)
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Customer Relationship Management: A Databased Approach
by V. Kumar, Werner Reinartz
ISBN 9780471271338 (978-0-471-27133-8)
Softcover, Wiley, 2005
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Customer Relationship Management: Concept, Strategy, and Tools
by V. Kumar, Werner Reinartz
ISBN 9783642201301 (978-3-642-20130-1)
Softcover, Springer, 2012
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Customer Relationship Management: Concept, Strategy, and Tools
by V. Kumar, Werner Reinartz
ISBN 9783642201110 (978-3-642-20111-0)
Softcover, Springer
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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
by Vinay Kumar, Werner Reinartz
ISBN 9783642201097 (978-3-642-20109-7)
Hardcover, Springer, 2012
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