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Wendy I. Kotler
(Kotler, Wendy I.)
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
by Neil G. Kotler, Philip Kotler, Wendy I. Kotler
ISBN 9780787996918 (978-0-7879-9691-8)
Hardcover, Jossey-Bass, 2008
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