For the first time students and practitioners of health promotion have a text that shows how to apply basic business management principles to a wide variety of health promotion programmes. Managing Health Promotion Programmes provides the solid foundation that will help readers become successful health promotion managers. Written by two experts in the corporate and teaching aspects of health promotion, this practical text: examines the foundations and principles for making business decisions; discusses organisational structure and employee supervision; presents practical applications of marketing techniques and strategies; addresses the financial operations of an organisation, and examines the complete process of business planning. Managing Health Promotion Programmes is written in easy-to-understand language that is practical, informative, and stimulating for both student and practitioner. Numerous examples in settings as diverse as corporations, hospitals, government agencies, educational institutions, and not-for-profit agencies are included throughout the book to help readers understand and apply management principles. Course instructors will appreciate the special textbook features that aid both teaching and student learning including chapter summaries, key terms at the end of each chapter, suggestions for further reading, a glossary, references, and author and subject indexes. Managing Health Promotion Programs is the definitive text for upper-level undergraduate and graduate management courses in health education, heath promotion, physical education, and exercise science. And to enhance its power as a classroom text, an instructor guide and student workbook are forthcoming. This book is also a valuable reference for health and fitness professionals; directors of community, corporate, and academic health promotion programmes; health promotion professionals; and professionals and students preparing for various health promotion certifications.