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› Find signed collectible books: 'Dynamic Manufacturing : Creating the Learning Organization'
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› Find signed collectible books: 'Forecasting'
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› Find signed collectible books: 'Forecasting Methods for Management'
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› Find signed collectible books: 'Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise'
In their groundbreaking book "Revolutionizing Product Development", Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts-- at the functional, unit, group, and corporate levels.
Up to now, senior managers have merely approved or rejected proposals at the beginning of a project and rushed in at the end to resolve problems. This traditional approach to product development no longer works, the authors contend. A fundamental shift in the role of senior management is taking place: the entire spectrum of new product development is now the responsibility of the general manager-- from pre-project planning to completion. Wheelwright and Clark draw on their combined consulting experience and numerous examples-- such as Kodak, Honda, Hewlett-Packard, and Gillette-- to explain how this new role can be successfully executed in today's competitive arena.
The authors show how the margin for error in new product development has become razor thin. Pre-project planning, they show, takes the guesswork out of development so that projects run smoothly from start to finish. Second, they describe how to choose a set of projects that match a company's specific strategic objectives, resources, and "organizational horsepower"-- enabling the development of consistently successful products and capabilities over time. Finally, they reveal how to create a plan for action: how to determine project sequence, what measurements and incentives are crucial, and, most important, how to capture project learning and integrate it back into the ongoing stream of product development.
Wheelwright and Clark conclude that the opportunity for rapid, significant development lies in managerial leadership of pre-project planning and commitment to improvement at every step of the product's life cycle. They provide managers with the tools needed to master these processes, making this book necessary reading for every manager who wants the upper hand in bringing timely, efficient, high-quality new products to market. [via]
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› Find signed collectible books: 'Managing New Product and Process Development'
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› Find signed collectible books: 'Managing New Products and Process Development'
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› Find signed collectible books: 'The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and Process Development'
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› Find signed collectible books: 'Restoring Our Competitive Edge: Competing Through Manufacturing'
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› Find signed collectible books: 'Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality'
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market. [via]
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› Find signed collectible books: 'Strategic Management of Technology and Innovation'
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. [via]
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