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Sergio Zyman
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English
Building Brandwidth: Closing the Sale Onlineby Sergio Zyman , Scott MillerISBN 0066620600 (0-06-662060-0)
Hardcover, HarperCollins Canada, Limited
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The End of Advertising As We Know Itby Armin A. Brott, Sergio ZymanISBN 047142966X (0-471-42966-X)
Softcover, John Wiley & Sons Inc
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- The End of Advertising As We Know It: ISBN 0471225819 (0-471-22581-9)
Hardcover, John Wiley & Sons Inc - The End of Advertising As We Know It: ISBN 0471432717 (0-471-43271-7)
Hardcover, John Wiley & Sons - The End of Advertising As We Know It: ISBN 047142966X (0-471-42966-X)
Softcover, John Wiley & Sons Inc
- The End of Advertising As We Know It: ISBN 0471225819 (0-471-22581-9)
The End of Marketing As We Know Itby Sergio ZymanISBN 0006531849 (0-00-653184-9)
Softcover, HarperCollins Publishers Limited
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- The End of Marketing As We Know It: ISBN 0887309836 (0-88730-983-6)
Softcover, Harpercollins - The End of Marketing As We Know It: ISBN 0887309860 (0-88730-986-0)
Hardcover, HarperCollins Canada, Limited - The End of Marketing As We Know It: ISBN 0002571285 (0-00-257128-5)
Hardcover, HarperCollins Publishers Limited - The End of Marketing As We Know It: ISBN 0006531849 (0-00-653184-9)
Softcover, HarperCollins Publishers Limited
- The End of Marketing As We Know It: ISBN 0887309836 (0-88730-983-6)
Enterprise Marketing Management: The New Science of Marketingby Tom Klein, Dave Sutton, Sergio ZymanISBN 0471267724 (0-471-26772-4)
Hardcover, John Wiley & Sons Inc
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Jump Start Your Marketing Brain: Scientific Advice and Practical Ideasby Doug Hall, Sergio ZymanISBN 157860205X (1-57860-205-X)
Softcover, Emmis Books
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thingby Armin A. Brott, Sergio ZymanISBN 1591840546 (1-59184-054-6)
Hardcover, Penguin Group USA
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› Find signed collectible books: 'Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing'Book summary:According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesnt work. Zyman knows this firsthand he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.
So whats the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Colas essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.
With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions. [via]
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Spanish
El Final Del Marketing Que Conocemosby Sergio ZymanISBN 8475777643 (84-7577-764-3)
Softcover, Juan Granica S A
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