The Cult of Vespa
by Umberto Eco, Francesco Alberoni, Francois Burkhardt, Sebastiano Vassalli , Omar Calabrese, Antonio Tabucchi, Maurizio Bettini, Alessandro Baricco, Lina Wertmuller, Tommaso Fanfani, Francesca Picchi, Marino Livolsi, Gilberto Filippetti
ISBN 3927258393 (3-927258-39-3)
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Softcover, Gingko Pr Inc
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Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, Fran¨ois Burkhardt, Maurizio Bertini, and many other celebrities.
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