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Robert J. Kopp
(Kopp, Robert J.)
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Cases in Advertising and Communication Management
by Stephen A. Greyser, Robert J. Kopp
ISBN 9780131161382 (978-0-13-116138-2)
Hardcover, Pearson College Div, 1996
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Total Quality Management: A Cross Functional Perspective
by Ashok Rao, Lawrence P. Carr, Ismael Dambolena, Robert J. Kopp
, John Martin, Farshad Rafii, Phyllis Fineman Schlesinger
ISBN 9780471108047 (978-0-471-10804-7)
Softcover, Wiley, 1996
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