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Robert D. Buzzell
(Buzzell, Robert D.)
Global Marketing Management: Cases and Readings
by Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
Softcover, Addison-Wesley
, ISBN 0201539721 (0-201-53972-1)
More editions of Global Marketing Management: Cases and Readings:
Global Marketing Management: Cases and Readings:
Hardcover, Addison-Wesley, ISBN 0201542803 (0-201-54280-3)
Marketing:a Contemporary Analysis: A Contemporary Analysis
by Robert D. Buzzell
Hardcover, McGraw-Hill
, ISBN 0070094772 (0-07-009477-2)
The Marketing Challenge of 1992
by Robert D. Buzzell, John A. Quelch, Eric R. Salama
Softcover, Addison-Wesley
, ISBN 0201515628 (0-201-51562-8)
The Marketing Challenge of Europe 1992
by Robert D. Buzzell, John A. Quelch, Eric R. Salama
Softcover, Addison-Wesley
, ISBN 0201564009 (0-201-56400-9)
Marketing in an Electronic Age
by Robert D. Buzzell
Hardcover, Perseus Distribution Services
, ISBN 0071032177 (0-07-103217-7)
Marketing in an Electronic Age
by Vincent P. Barabba, Robert D. Buzzell
Hardcover, Harvard Business School Press
, ISBN 0875841597 (0-87584-159-7)
Multinational Marketing Management: Cases and Readings
by Robert D. Buzzell, John A. Quelch
Softcover, Addison-Wesley
, ISBN 0201079968 (0-201-07996-8)
The PIMS Principle : Linking Strategy to Performance
by Robert D. Buzzell, Bradley T. Gale
Hardcover, Simon & Schuster
, ISBN 0029044308 (0-02-904430-8)
The Profit Impact Of Marketing Strategy Project: Retrospect and Prospects
by Paul Farris, Robert D. Buzzell, Michael J. Moore
Hardcover, Cambridge Univ Pr
, ISBN 0521840538 (0-521-84053-8)
Strategic Marketing
by John Cady, Robert D. Buzzell
Softcover, ScottForesman
, ISBN 0673390470 (0-673-39047-0)
Strategic Marketing
by Robert D. Buzzell, John F. Cady
Hardcover, Little, Brown
, ISBN 0316123285 (0-316-12328-5)
Robert D. Buzzell
at LibraryThing
coauthors & alternates:
Vincent P. Barabba
Christopher A. Bartlett
John Cady
John F. Cady
Paul Farris
Bradley T. Gale
Michael J. Moore
John A. Quelch
Eric R. Salama