Robert D. Buzzell (Buzzell, Robert D.)

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  Global Marketing Management: Cases and Readings
  by Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
  Softcover, Addison-Wesley, ISBN 0201539721 (0-201-53972-1)

  More editions of Global Marketing Management: Cases and Readings:

  • Global Marketing Management: Cases and Readings: Hardcover, Addison-Wesley, ISBN 0201542803 (0-201-54280-3)
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  Marketing:a Contemporary Analysis: A Contemporary Analysis
  by Robert D. Buzzell
  Hardcover, McGraw-Hill, ISBN 0070094772 (0-07-009477-2)
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  The Marketing Challenge of 1992
  by Robert D. Buzzell, John A. Quelch, Eric R. Salama
  Softcover, Addison-Wesley, ISBN 0201515628 (0-201-51562-8)
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  The Marketing Challenge of Europe 1992
  by Robert D. Buzzell, John A. Quelch, Eric R. Salama
  Softcover, Addison-Wesley, ISBN 0201564009 (0-201-56400-9)
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  Marketing in an Electronic Age
  by Robert D. Buzzell
  Hardcover, Perseus Distribution Services, ISBN 0071032177 (0-07-103217-7)
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  Marketing in an Electronic Age
  by Vincent P. Barabba, Robert D. Buzzell
  Hardcover, Harvard Business School Press, ISBN 0875841597 (0-87584-159-7)
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  Multinational Marketing Management: Cases and Readings
  by Robert D. Buzzell, John A. Quelch
  Softcover, Addison-Wesley, ISBN 0201079968 (0-201-07996-8)
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  The PIMS Principle : Linking Strategy to Performance
  by Robert D. Buzzell, Bradley T. Gale
  Hardcover, Simon & Schuster, ISBN 0029044308 (0-02-904430-8)
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  The Profit Impact Of Marketing Strategy Project: Retrospect and Prospects
  by Paul Farris, Robert D. Buzzell, Michael J. Moore
  Hardcover, Cambridge Univ Pr, ISBN 0521840538 (0-521-84053-8)
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  Strategic Marketing
  by John Cady, Robert D. Buzzell
  Softcover, ScottForesman, ISBN 0673390470 (0-673-39047-0)
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  Strategic Marketing
  by Robert D. Buzzell, John F. Cady
  Hardcover, Little, Brown, ISBN 0316123285 (0-316-12328-5)