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Robert B. Woodruff
(Woodruff, Robert B.)
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I/R/GD Marketing
by David W. Cravens, Robert B. Woodruff
ISBN 9780201108415 (978-0-201-10841-5)
Softcover, Addison Wesley Publishing Company, 1986
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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)
by Robert B. Woodruff
, Sarah F. Gardial
ISBN 9781557865533 (978-1-55786-553-3)
Softcover, Wiley, 1996
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Marketing in Action: Readings and Cases
by Andrew M. Forman, David W. Cravens, Robert B. Woodruff
ISBN 9780201108446 (978-0-201-10844-6)
Softcover, Addison-Wesley, 1986
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Marketing Management (Irwin Series in Marketing)
by David W. Cravens, Gerald E. Hills, Robert B. Woodruff
ISBN 9780256055474 (978-0-256-05547-4)
Hardcover, Richard d Irwin
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