Regis McKenna (McKenna, Regis)

English

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  via
  Access-Marketing
  by R. McKenna
  Hardcover, Wiley-VCH Verlag GmbH, ISBN 3527500375 (3-527-50037-5)
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  Age of E-Tail: Conquering the New World of Electronic Shopping
  by Dirk Schneider, Alex Birch, Philipp Gerbert
  Hardcover, John Wiley & Sons Inc, ISBN 1841120944 (1-84112-094-4)
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  Big Blue
  by Regis McKenna
  Softcover, Pearson Education Canada, ISBN 0201523426 (0-201-52342-6)
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  Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
  by Geoffrey A. Moore, Regis McKenna
  Softcover, Harpercollins, ISBN 0060517123 (0-06-051712-3)
  More editions of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers:
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Softcover, Harpercollins, ISBN 0066620023 (0-06-662002-3)
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Softcover, Harpercollins, ISBN 0887307175 (0-88730-717-5)
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  Real Time: Preparing for the Age of the Never Satisfied Customer
  by Regis McKenna
  Softcover, Harvard Business School Press, ISBN 0875849342 (0-87584-934-2)
  More editions of Real Time: Preparing for the Age of the Never Satisfied Customer:
  • Real Time: Preparing for the Age of the Never Satisfied Customer: Hardcover, Perseus Distribution Services, ISBN 0875847943 (0-87584-794-3)
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  The Regis Touch : New Marketing Strategies for Uncertain Times
  by Regis McKenna, Ned Williams
  Softcover, Pearson Education Canada, ISBN 0201139642 (0-201-13964-2)
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  The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant
  by Regis McKenna
  Hardcover, Perseus Books Group, ISBN 0201139812 (0-201-13981-2)
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  Relationship Marketing: Own the Market Through Strategic Customer Relationships
  by Regis McKenna
  Hardcover, Trafalgar Square, ISBN 0712655638 (0-7126-5563-8)
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  Relationship Marketing: Successful Strategies for the Age of the Customer
  by Regis McKenna
  Softcover, Perseus Books Group, ISBN 0201622408 (0-201-62240-8)
  More editions of Relationship Marketing: Successful Strategies for the Age of the Customer:
  • Relationship Marketing: Successful Strategies for the Age of the Customer: Softcover, Diane Pub Co, ISBN 0756782430 (0-7567-8243-0)
  • Relationship Marketing: Successful Strategies for the Age of the Customer: Hardcover, Perseus Books Group, ISBN 0201567695 (0-201-56769-5)
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  Relationship Marketing: The Book That Defined the Age of the Customer
  by Regis McKenna, Elizabeth Colby
  Softcover, Basic Books, ISBN 0738208191 (0-7382-0819-1)
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  Total Access: Giving Customers What They Want in an Anytime, Anywhere World
  by Regis McKenna
  Hardcover, Perseus Distribution Services, ISBN 1578512441 (1-57851-244-1)
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  Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning
  by Regis McKenna
  Hardcover, Addison-Wesley, ISBN 0201155745 (0-201-15574-5)

Spanish

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  Acceso Total: Entregar a Los Clientes lo Que Ellos Quieren a Cualquier Hora y en Cualquier Parte Del Mundo
  by Regis McKenna
  Hardcover, Ediciones Deusto, ISBN 8423420086 (84-234-2008-6)
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  Marketing De Relaciones
  by R. McKenna
  Softcover, Oniro, ISBN 8449300037 (84-493-0003-7)
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  Tiempo Real
  by Regis McKenna
  Softcover, Oceano De Mexico, ISBN 9706514031 (970-651-403-1)