The Web is a fast-changing, fast-growing environment, and there are ever-expanding opportunities for businesses to take advantage of. However, producing Web-based solutions in a feasible time-scale is often a challenge. Any Web solution for a business is likely to incorporate a number of different technologies: dealing with data access, mailing, and so on. Applications that draw on all these different technologies can become very complex, but the demands of the Web mean that such applications should also be flexible and scalable. As more and more people become connected to the Internet, and businesses put larger portions of their operations online, your Website may well experience higher volumes of traffic than originally bargained for, and it's essential that your site can keep up with increases in demand.
In this sort of environment, starting from scratch in building a complex, scalable site can be an expensive task. Site Server 3.0 gives you a head start in putting your site together, and building a scalable configuration. Site Server, in essence, is a collection of tools that cover a huge range of functionality: content management, searching and indexing, setting up membership for your site and then personalizing content for those members, and analyzing usage patterns on your site, to name but a few of the options available. With Site Server 3.0 Commerce Edition you also have all the tools to create and maintain an online store.
You may not want to use every tool provided with Site Server, or implement every feature, but if you are trying to develop an integrated, dynamic site then Site Server can save you having to start from square one. This book provides an introduction to installing, configuring, and using Site Server, and will help you get the most out of it for your Web site.