Small Business Start-up Guide: Secrets for Success
by Peter Switzer , Maureen Jordan
ISBN 1865086444 (1-86508-644-4)
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Allen & Unwin
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This guide aims to equip you with all the knowledge and tools you need to set-up and run your own small business efficiently and effectively. This book takes you step by step through the planning and setting up process, including: getting the right help from accountants and other business advisers to develop a sound business plan that can grow with your business; creating the right workplace culture to create an award-winning business; analysing your competitor's products and services to help you define your own marketing plan; being aware of the most common mistakes people can make when they start a small business; learning from the advice of some of the most sought after business speakers, trainers and coaches in Australia and the USA; understanding the latest regulations involved in tax, superannuation, insurances and franchising; and keeping motivated - perhaps one of the most important ongoing steps.
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