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Patrica B. Ramaswamy
(Ramaswamy, Patrica B.)
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Harvard Business Review on Customer Relationship Management
by C. K. Prahalad, Patrica B. Ramaswamy
, Jon R. Katzenbach, Chris Lederer, Hill Sam
ISBN 9781578516995 (978-1-57851-699-5)
Softcover, Harvard Business Review Press, 2002
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