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Paco Underhill
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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Womanby Mary Brown, Carol Orsborn, Paco UnderhillISBN 0814473903 (0-8144-7390-3)
Hardcover, Amacom Books
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› Find signed collectible books: 'Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman'Book summary:With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more [via]
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Call of the Mallby Paco UnderhillISBN 1861974728 (1-86197-472-8)
Softcover, Profile Books Limited
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› Find signed collectible books: 'Call of the Mall'Book summary:Paco Underhill has a genius for retail. As a follow-up to the bestseller Why We Buy, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners.
He nails our ambivalence about indoor shopping saying, "the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?" He gets the devil in the details with wonderful riffs about global malls, parking spaces, the "free" gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.
Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the "post-mall era." This kind of prediction makes The Call of the Mall a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. --Barbara Mackoff [via]
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The Call of the Mall : The Geography of Shopping by the Author of Why We Buyby Paco UnderhillISBN 1861974426 (1-86197-442-6)
Softcover, Profile Books Limited
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› Find signed collectible books: 'The Call of the Mall : The Geography of Shopping by the Author of Why We Buy'Book summary:Nothing exemplifies shopping more than the mall or shopping centre. It is the US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out. It is where fashion trends are made dreams are constructed, and many people find their first jobs. The Call of the Mall is about sex and buying lingerie, about why the same camel coat costs exactly twice as much in the women's department to the men's, about why all mall food is so dreadful when the commodities in the shops are so good. Why location matters so much - but more for perfumes than DIY and why malls are invariably such bad archicture. [via]
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Por Que Compramos / Why We Buy:The Science of Shopping: La Ciencia Del Shopping / The Science of Shoppingby Paco UnderhillISBN 8480887966 (84-8088-796-6)
Softcover, Planeta Pub Corp
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Sams Teach Yourself Linux in 10 Minutesby Paco UnderhillISBN 0672315246 (0-672-31524-6)
Softcover, Macmillan Computer Pub
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The Science of Shopping: Why We Buyby Paco UnderhillISBN 0752813307 (0-7528-1330-7)
Hardcover, Orion Books Limited
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› Find signed collectible books: 'The Science of Shopping: Why We Buy'Book summary:In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.
Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald [via]
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Why We Buy: The Science of Shoppingby Paco UnderhillISBN 158799044X (1-58799-044-X)
Softcover, Texere
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› Find signed collectible books: 'Why We Buy: The Science of Shopping'Book summary:In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.
Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald [via]
More editions of Why We Buy: The Science of Shopping:
- Why We Buy: The Science of Shopping: ISBN 1842030221 (1-84203-022-1)
Softcover, Orion Business - Why We Buy: The Science of Shopping: ISBN 0684849143 (0-684-84914-3)
Softcover, Touchstone Books - Why We Buy : The Science of Shopping: ISBN 0684849135 (0-684-84913-5)
Hardcover, Simon & Schuster - Why We Buy: The Science of Shopping: ISBN 158799044X (1-58799-044-X)
Softcover, Texere
- Why We Buy: The Science of Shopping: ISBN 1842030221 (1-84203-022-1)
Spanish
Por Que Compramos / Why We Buy:The Science of Shopping: La Ciencia Del Shopping / The Science of Shoppingby Paco UnderhillISBN 8480884134 (84-8088-413-4)
Softcover, Independent Pub Group
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› Find signed collectible books: 'Por Que Compramos / Why We Buy:The Science of Shopping: La Ciencia Del Shopping / The Science of Shopping'More editions of Por Que Compramos / Why We Buy:The Science of Shopping: La Ciencia Del Shopping / The Science of Shopping:
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