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Martin Christopher
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Creating a Company for Customers: How to Build and Lead a Market-Driven Organizationby Adrian Payne, Malcolm McDonald, Martin Christopher , Simon Knox, Jane SimmsISBN 0273642499 (0-273-64249-9)
Hardcover, Pearson P T R
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Customer Service and Distribution Strategyby Martin Christopher , Philip B Schary, Tage Skjott-LarsenISBN 0470268905 (0-470-26890-5)
Hardcover, Wiley
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Distribution Planning and Control: Corporate Approachby Martin Christopher , John Gattorna, David WaltersISBN 0566020130 (0-566-02013-0)
Hardcover, Gower Press
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Effective Distribution Managementby Martin ChristopherISBN 0330269526 (0-330-26952-6)
Softcover, Pan Macmillan
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Effective Marketing Managementby Martin ChristopherISBN 0566022370 (0-566-02237-0)
Hardcover, Ashgate Pub Co
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Introducing Marketingby Martin Christopher , Malcolm McDonald, Gordon WillsISBN 0330260863 (0-330-26086-3)
Softcover, Pan Macmillan
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Logistics And Supply Chain Management: Creating Value-Adding Networksby Martin ChristopherISBN 0273681761 (0-273-68176-1)
Hardcover, Financial Times Management
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› Find signed collectible books: 'Logistics And Supply Chain Management: Creating Value-Adding Networks'Book summary:This classic text discusses the role of logistics in achieving corporate and financial goals. It has become the bible of the logistics sector and a frequently-adopted text at top business schools.
- A proven market leader.
- Guaranteed high price seller.
- Successful crossover into practitioner and academic markets.
- Essential reading for logistics/operations managers and increasingly, managing the chain of demand is a growing area within marketing.
- Written by a top author and consultant in the field.
- New chapters on logistics value, integrated logistics, network logistics.
- Updated case studies throughout, from full international range of industries and companies including Dell, Wal-mart (vs K-Mart), Zara, GE Capital, Li & Fung (Hong Kong), Hewett Packard, Dyson and Nokia.
- Enhanced by diagrams and chapter summaries.
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Logistics and Supply Chain Management: Strategies for Reducing Costs and Improving Servicesby Martin ChristopherISBN 0273034154 (0-273-03415-4)
Hardcover, Financial Times
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Logistics: The Strategic Issuesby Martin ChristopherISBN 041241550X (0-412-41550-X)
Hardcover, Chapman & Hall
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Managing International Distributionby Felix Wentworth, Martin ChristopherISBN 0566021080 (0-566-02108-0)
Hardcover, Ashgate Publishing, Limited
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Marketing: A Complete Guideby Martin Christopher , Margrit Bass, Susan Baker, Simon KnoxISBN 033399437X (0-333-99437-X)
Softcover, Palgrave Macmillan
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› Find signed collectible books: 'Marketing: A Complete Guide'Book summary:Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.[via]More editions of Marketing: A Complete Guide:
Marketing: An Introductionby Martin Christopher , Malcolm McDonaldISBN 0330320467 (0-330-32046-7)
Softcover, Pan Macmillan
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Marketing : An Introductory Textby Martin Christopher , Malcolm H. B McDonaldISBN 0333625870 (0-333-62587-0)
Softcover, Palgrave Macmillan Limited
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Marketing Below-The-Lineby Martin ChristopherISBN 0046580735 (0-04-658073-5)
Hardcover, Allen & Unwin, Limited
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Marketing Logistics and Distribution Planningby Martin Christopher , Gordon PrestoungrangeISBN 0046580743 (0-04-658074-3)
Hardcover, Allen and Unwin
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Research Methods in Marketingby Ken Elliott, Martin ChristopherISBN 0039101398 (0-03-910139-8)
Hardcover, Holt, Rinehart & Winston
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Strategy: A Guide to Marketing for Senior Executivesby Simon Majaro, Malcolm McDonald, Martin ChristopherISBN 0704506181 (0-7045-0618-1)
Softcover, Ashgate Pub Co
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The Strategy of Distribution Managementby Martin ChristopherISBN 0434902357 (0-434-90235-7)
Softcover, Heinemann
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Strategy Search: A Guide to Marketing for Chief Executives and Directorsby Simon Majaro, Malcolm McDonald, Martin ChristopherISBN 0566026376 (0-566-02637-6)
Hardcover, Ashgate Pub Co
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