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Malcolm McDonald (McDonald, Malcolm)
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Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantageby Linden Brown, Malcolm McDonaldISBN 0333613511 (0-333-61351-1)
Softcover, Palgrave Macmillan Limited
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- Cranfield Conference Reports Global Key Account Management: Best Practiceby Malcolm McDonaldISBN 027365070X (0-273-65070-X)
Hardcover, Pearson Education, Limited
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› Find collectible copies of 'Cranfield Conference Reports Global Key Account Management: Best Practice' - Cranfield Research Report Profiting from Ecrm: Making the New Market Workby Malcolm McDonaldISBN 0273654217 (0-273-65421-7)
Softcover, Trans-Atlantic Pubns
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› Find collectible copies of 'Cranfield Research Report Profiting from Ecrm: Making the New Market Work' - Creating a Company for Customers: How to Build and Lead a Market-Driven Organizationby Adrian Payne, Malcolm McDonald , Martin Christopher, Simon Knox, Jane SimmsISBN 0273642499 (0-273-64249-9)
Hardcover, Pearson P T R
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› Find collectible copies of 'Creating a Company for Customers: How to Build and Lead a Market-Driven Organization' - e-Marketing: Improving Marketing Effectiveness in a Digital Worldby Malcolm McDonald , High WilsonISBN 0273644270 (0-273-64427-0)
Softcover, Pearson Education, Limited
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› Find collectible copies of 'e-Marketing: Improving Marketing Effectiveness in a Digital World' - Getting Better Value from Marketing Investments: How to Integrate Market Models with Financial Forecastsby Robert Shaw, Malcolm McDonald , Carolyn White, Cranfield School of Management StaffISBN 0273659324 (0-273-65932-4)
Softcover, Pearson Education, Limited
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› Find collectible copies of 'Getting Better Value from Marketing Investments: How to Integrate Market Models with Financial Forecasts' - How to Sell a Service: Guidelines for Effective Selling in a Service Businessby Malcolm McDonald , John LeppardISBN 043491231X (0-434-91231-X)
Softcover, Heinemann
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› Find collectible copies of 'How to Sell a Service: Guidelines for Effective Selling in a Service Business'More editions of How to Sell a Service: Guidelines for Effective Selling in a Service Business:
- If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planningby Malcolm McDonald , Peter ChevertonISBN 074943726X (0-7494-3726-X)
Softcover, Kogan Page Ltd
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› Find collectible copies of 'If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning' - Introducing Marketingby Martin Christopher, Malcolm McDonald , Gordon WillsISBN 0330260863 (0-330-26086-3)
Softcover, Pan Macmillan
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› Find collectible copies of 'Introducing Marketing' - Key Account Management : Building on Supplier and Buyer Perspectivesby Malcolm McDonald , Diana WoodburnISBN 0273644262 (0-273-64426-2)
Softcover, Pearson Education, Limited
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› Find collectible copies of 'Key Account Management : Building on Supplier and Buyer Perspectives' - Key Account Management: Learning from Supplier and Customer Perspectivesby Malcolm McDonald , Beth Rogers, Chartered Institute of MarketingISBN 075063278X (0-7506-3278-X)
Softcover, Butterworth-Heinemann
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› Find collectible copies of 'Key Account Management: Learning from Supplier and Customer Perspectives' - Key Customers: How to Manage Them Profitablyby Malcolm McDonald , Beth Rogers, Diana WoodburnISBN 0750646152 (0-7506-4615-2)
Softcover, Butterworth-Heinemann
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› Find collectible copies of 'Key Customers: How to Manage Them Profitably' - Key Marketing Conceptsby Mike Meldrum, Malcolm McDonaldISBN 0333645634 (0-333-64563-4)
Softcover, Macmillan Publishers Limited
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategyby Malcolm McDonaldISBN 0749451491 (0-7494-5149-1)
Softcover, Kogan Page Ltd
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› Find collectible copies of 'Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy' - Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segmentsby Malcolm McDonald , Ian DunbarISBN 0333637224 (0-333-63722-4)
Hardcover, Macmillan Publishers Limited
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› Find collectible copies of 'Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments' - Market Segmentation : How to Do It. How to Profit from Itby Malcolm McDonald , Ian DunbarISBN 0333733703 (0-333-73370-3)
Hardcover, Macmillan Publishers Limited
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- Marketing: A Complete Guideby Malcolm McDonald , Ian DunbarISBN 033399437X (0-333-99437-X)
Softcover, Palgrave Macmillan
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› Find collectible copies of 'Marketing: A Complete Guide'More editions of Marketing: A Complete Guide:
- Marketing: An Introductionby Martin Christopher, Malcolm McDonaldISBN 0330320467 (0-330-32046-7)
Softcover, Pan Macmillan
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› Find collectible copies of 'Marketing: An Introduction' - The Marketing Audit: Translating Marketing Theory into Practiceby Malcolm McDonald , John LeppardISBN 0750617063 (0-7506-1706-3)
Softcover, Butterworth-Heinemann
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- Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketingby Malcolm McDonald , John LeppardISBN 0750604085 (0-7506-0408-5)
Hardcover, Butterworth Heinemann
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› Find collectible copies of 'Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing' - Marketing in Manageable Bites for Busy Managers and Overworked Studentsby Mike Meldrum, Malcolm McDonaldISBN 0333764439 (0-333-76443-9)
Softcover, Macmillan Publishers Limited
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The Marketing Plan: A Pictorial Guide for Managersby Malcolm McDonald , Peter MorrisISBN 0434912239 (0-434-91223-9)
Softcover, Heinemann
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The Marketing Plan in Colour: A Pictorial Guide for Managersby Peter Morris, Malcolm McDonaldISBN 0750647590 (0-7506-4759-0)
Softcover, Butterworth-Heinemann
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Marketing Planning for Servicesby Adrian Payne, Malcolm McDonaldISBN 0750630221 (0-7506-3022-1)
Softcover, Butterworth-Heinemann
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- Marketing Plansby Malcolm McDonaldISBN 0750645148 (0-7506-4514-8)
Softcover, Butterworth-Heinemann Limited
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› Find collectible copies of 'Marketing Plans' - Marketing Plans: How to Prepare Them, How to Use Themby Malcolm McDonaldISBN 075062213X (0-7506-2213-X)
Softcover, Butterworth-Heinemann
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- Marketing Plans: How to Prepare Them, How to Use Them: ISBN 0750641169 (0-7506-4116-9)
Softcover, Butterworth-Heinemann - Marketing Plans: How to Prepare Them, How to Use Them: ISBN 0750656255 (0-7506-5625-5)
Softcover, Butterworth-Heinemann - Marketing Plans: How to Prepare Them, How to Use Them: ISBN 0531095908 (0-531-09590-8)
Hardcover, Scholastic Library Pub
- Marketing Plans: How to Prepare Them, How to Use Them: ISBN 0750641169 (0-7506-4116-9)
- Marketing Strategies: New Approaches, New Techniquesby Malcolm McDonaldISBN 0080425720 (0-08-042572-0)
Hardcover, Emerald Group Pub Ltd
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Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Businessby Malcolm McDonald , John Ward, Hugh Wilson, Elizabeth DanielISBN 0273654799 (0-273-65479-9)
Softcover, Trans-Atlantic Pubns
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› Find collectible copies of 'Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business'- The New Marketing: Transforming the Corpoate Futureby Malcolm McDonald , Hugh WilsonISBN 0750653876 (0-7506-5387-6)
Softcover, Butterworth-Heinemann
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Pocket Guide to the Marketing Planby Peter Morris, Malcolm McDonaldISBN 0750626429 (0-7506-2642-9)
Softcover, Butterworth-Heinemann
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› Find collectible copies of 'Pocket Guide to the Marketing Plan'- River Basin Managementby Alan Doherty, Malcolm McDonald , Martin DuddinISBN 0340553944 (0-340-55394-4)
Softcover, Hodder & Stoughton Canada
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Strategic Marketing Planningby Malcolm McDonaldISBN 0749420960 (0-7494-2096-0)
Softcover, Kogan Page, Limited
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- Strategy: A Guide to Marketing for Senior Executivesby Simon Majaro, Malcolm McDonald , Martin ChristopherISBN 0704506181 (0-7045-0618-1)
Softcover, Ashgate Pub Co
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› Find collectible copies of 'Strategy: A Guide to Marketing for Senior Executives' - Strategy Search: A Guide to Marketing for Chief Executives and Directorsby Simon Majaro, Malcolm McDonald , Martin ChristopherISBN 0566026376 (0-566-02637-6)
Hardcover, Ashgate Pub Co
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Urban Change and Its Managementby Jim Bruce, Alan Doherty, Malcolm McDonaldISBN 0340620978 (0-340-62097-8)
Softcover, Hodder & Stoughton Canada
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