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More editions of Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage:




More editions of How to Sell a Service: Guidelines for Effective Selling in a Service Business:







More editions of Market Segmentation : How to Do It. How to Profit from It:

More editions of Marketing: A Complete Guide:


More editions of The Marketing Audit: Translating Marketing Theory into Practice:




More editions of Marketing Planning for Services:


More editions of Marketing Plans: How to Prepare Them, How to Use Them:






More editions of Strategic Marketing Planning:



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