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Lovelock
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English
Prin Servc Marketg&mgmt&negotiatg Sklls Pkg
by Lovelock
ISBN 9780131060135 (978-0-13-106013-5)
Hardcover
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Serv Mkg Stratg Nonproft
by Lovelock
ISBN 9780131511347 (978-0-13-151134-7)
Hardcover, Prentice Hall, 2003
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French
MARKETING DES SERVICES 5E ED. (French Edition)
by Wirtz, Lapert, Lovelock
ISBN 9782744070266 (978-2-7440-7026-6)
Softcover, PEARSON, 2004
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Marketing des services. Stratégie, outils, management
by Christopher Lovelock
, Denis Lapert
ISBN 9782857901204 (978-2-85790-120-4)
Softcover, Publi Union, 1999
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